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March 27, 2024

How Anjali Chakra and Sufi Malik, an Influencer Couple, Ended Their Engagement

Anjali Chakra and Sufi Malik, partners in content creation and in love, were vulnerable about their relationship online. They were vulnerable about their breakup, too. When […]
February 1, 2024

Millennials Flock to Instagram to Share Pictures of Themselves at 21

The generation that rose with smartphones and social media had a chance to look back this week. Most of the photos are slightly faded. The hairlines […]
January 3, 2024

What’s ‘In’ for 2024? In-and-Out Lists, Apparently.

In the final days of 2023, social media was overrun with tongue-in-cheek predictions for the year ahead from regular people moonlighting as professional prognosticators. Extra-large bags, […]
December 20, 2023

The Year in Social Media

You may have forgotten — or wanted to forget — what happened on the internet in 2023. We’re here to refresh your memory. Algorithms are getting […]
December 20, 2023

The Year in Social Media

You may have forgotten — or wanted to forget — what happened on the internet in 2023. We’re here to refresh your memory. Algorithms are getting […]
November 15, 2023

A Social Media Star at 98

On a recent evening in the West Village of Manhattan, Dorothy Wiggins, a petite 98-year-old woman wearing a dark coat and a pink scarf, left her […]
October 10, 2023

Social Media Changed How Brands Talk to Us, but Are the Jokes Wearing Thin?

For a decade, marketers have found success on social media by roasting customers, and even flirting with them. But with Gen Z, and platforms like TikTok […]
September 25, 2023

Egg Crack Challenge and Cheese Slice Trick: Are Parents OK?

With the “cheese slice trick” and the “egg crack challenge,” parents vie for viral recognition — and the illusion of control over their children. The other […]
June 13, 2023

Daddy, Are You an Influencer?

Fueled by the pandemic and TikTok, a market for content made by fathers has staying power. Meet the “Dadfluencers.” Like many parents in the early months […]
June 8, 2023

New York Nico Celebrates the City’s Colorful Side

More Than Likes is a series about social media personalities who are trying to do positive things for their communities. Before he was New York Nico […]