Advertising and Marketing

March 22, 2024
Published by Jordyn Holman and Julie Creswell at March 22, 2024
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With TikTok Under Fire, Brands That Rely on It Worry

Many companies, particularly in the beauty and fashion industries, have boosted sales through the platform. They don’t really have a backup plan. Amid debate in Washington […]
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March 8, 2024
Published by ELIZABETH PATON at March 8, 2024
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Asian Celebrities Dominate the Front Rows at Fashion Week

K-pop and soccer stars, actresses and singers — the fashion week A-list increasingly hails from South Korea, Thailand and the Philippines. This season, when throngs of […]
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March 8, 2024
Published by ELIZABETH PATON at March 8, 2024
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Asian Celebrities Dominate the Front Rows at Fashion Week

K-pop and soccer stars, actresses and singers — the fashion week A-list increasingly hails from South Korea, Thailand and the Philippines. This season, when throngs of […]
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January 13, 2024
Published by Frank Rojas at January 13, 2024
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FKA Twigs Denounces ‘Double Standards’ After Calvin Klein Ad Is Banned

A British advertising watchdog agency said it was reviewing complaints about a new, similarly steamy Calvin Klein campaign featuring the actor Jeremy Allen White. Shortly after […]
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January 6, 2024
Published by Scott Cacciola at January 6, 2024
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Pop-Tarts and Duke’s Mayo Dominate College Bowl Season

A playoff system upended old traditions, but a few minor games still manage to stand out. A vat of mayonnaise was spilled and one giant Pop-Tart […]
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November 22, 2023
Published by Mattie Kahn at November 22, 2023
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Let the Real Stretch Marks Rip

Various so-called imperfections now appear so often in ads and images for lingerie that some consumers doubt their veracity. Jeannette Spicer for The New York Times […]
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November 22, 2023
Published by Mattie Kahn at November 22, 2023
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Let the Real Stretch Marks Rip

Various so-called imperfections now appear so often in ads and images for lingerie that some consumers doubt their veracity. Jeannette Spicer for The New York Times […]
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November 19, 2023
Published by Aamina Inayat Khan at November 19, 2023
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How Targeted Weight Loss Ads Can Haunt Future Brides

When women post about their engagements and upcoming weddings on social media, an unexpected, potentially damaging specter arrives: targeted weight loss ads. After Lauren Aitchison became […]
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November 7, 2023
Published by ROBIN SWITHINBANK at November 7, 2023
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Tissot Says Youth-Oriented Marketing Has Paid Off

The company does not disclose sales, but its chief executive maintains that sporty designs and a video blitz have helped double-digit growth this year. For some […]
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November 4, 2023
Published by Karen Loew at November 4, 2023
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Why Businesses Are Now Obsessed With the Word ‘Citizen’

If we don’t feel connected to our neighbors, maybe can we buy belonging one latte at a time? Naming a business comes with different motivations: immortalizing […]
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