The Geneva Watchmaking Grand Prix has been criticized in the past for perceived favoritism of certain brands, but its 2011 selection appears to have convinced even the skeptics.
The scion of an old Swiss watchmaking family sells his watches online and markets them through Facebook and Twitter, a novelty in the mostly exclusive world of independent watchmakers.
Fearful of a downturn in the Chinese economy, makers of luxury watches are hoping to profit from the new year and its auspicious animal symbol.
An easy-to-overlook community of independent watchmakers operates in the shadows of the business, far from the klieg lights that shine on their name-brand competitors.
Interest in wristwatches and other mechanical arts as historical objects has pushed the prices higher, and new wealth in China has stoked the rise.