From October 12, 2007

Grandfather Clocks Personality Profile

Marketers have since the 1960s broken down various market segments for very industry on factors other than the previously timeless demographic market segmentation (age, sex, race, etc.).  Thanks for this gargantuan leap in marketing can be mostly traced to Daniel Yankelovich, with important contributions from his colleagues Florence Skelly and Arthur White.   Psychographics have …

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